Press Releases
Generation America Selects BlueYield as Its Exclusive Channel Partner for Automotive Financing PDF Print E-mail

Program Features Hyper-Competitive Automotive Financing Rates and Concierge-Level Service

Mission Viejo, CA: (February 29, 2012) - BlueYield, a consumer auto finance lending exchange and leading provider of private-label affinity automotive financing programs, today announced that it has teamed up with Generation America to offer auto financing solutions to their members throughout the country.

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Heritage Sports Radio Network Selects BlueYield as Exclusive Automotive Finance Partner PDF Print E-mail

Exclusive Relationship with BlueYield Enables HSRN Enthusiasts Direct Access to Hyper-Competitive Automotive Financing Rates and Enhanced Customer Service

Mission Viejo, CA (September 15, 2011) - BlueYield, Inc., a consumer auto finance lending exchange and leading provider of private-label affinity automotive financing programs, today announced that it has teamed up with the Heritage Sports Radio Network (HSRN) to offer auto financing solutions to its fan base through HSRN’s nationwide broadcast of major college sporting events.

HSRN is the leading source of news and analysis for every team and sporting event of Historically Black Colleges and Universities (HBCU). HSRN’s listeners are the vanguard of the African-American community: affluent, well educated, and highly influential in shaping African-American culture. HSRN broadcasts through the creative use of satellite radio, Internet webcasts, traditional radio, and online at HSRN.com. In addition to HSRN’s live broadcasts, HSRN.com has become the “go to” site for all HBCU sports information, attracting millions of visitors every month.

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Smart Phone Users Can Now Lower Their Car Payments PDF Print E-mail

BlueYield Relationship with Endorsed Insurance Markets Opens New Distribution Channels

Mission Viejo, CA - (August 30, 2011) – BlueYield, Inc., a consumer auto finance lending exchange and leading provider of private-label affinity automotive financing programs, today announced its partnership with Endorsed Insurance Markets, LLC, to launch an auto refinance offer distributed to consumers via smart phone.

“Mobile advertising through smart phones represents an exciting new channel to distribute our products and services,” said BlueYield EVP of Business Development Doug Bower. “We believe that smart phones will continue to revolutionize the way in which products are advertised, researched and purchased. We want to be part of that revolution. It’s a powerful way for us to get our auto refinance message to consumers."

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BlueYield and FAA Credit Union Announce Special AAA Promotion PDF Print E-mail

$100 Cash Back and 60 Days to First Payment for AAA Oklahoma Members

Mission Viejo, CA - (August 3, 2011) – BlueYield, a consumer auto finance lending exchange and leading provider of private-label affinity automotive financing programs, today announced the addition of FAA Credit Union to its consumer auto finance lending exchange, along with a unique cash-back program for AAA Oklahoma members.

FAA Credit Union has been serving members since 1946. Today they operate seven branches in the Oklahoma City area. They have a long tradition of innovative ideas, including Oklahoma's first student-run credit union branch inside the Westmoore High School. "FAA's support of the BlueYield exchange and AAA Auto Finance in Oklahoma is a continuation of their history of innovation," said Robin Richmond, BlueYield's VP of Lender Development.

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